thinking on culture, brands & design.

Explore my latest thoughts and articles.

love in the time of coronavirus
Maria Victoria OHana Maria Victoria OHana

love in the time of coronavirus

The very semiotic nature of the conventional dating app – be it Tinder, Bumble or Grindr – sets up partner potentials as swipeable commodities: users are displayed via quick-view profiles focusing on photographic appearance, with more detailed bio information only visible to those who care to click through past initial display pictures. Like a game, users swipe left to discard a partner potential, or swipe right to make a match, allowing for speedy efficiency in sifting through the endless sea of possibilities available through the app algorithm. The Covid-19 outbreak, however, brought this high-octane hook-up culture to a halt, as countries across the globe went into lockdown and dating app users were left with no option but to engage in more meaningful, prolonged communication with their online love potentials.

Read More