thinking on culture, brands & design.
Explore my latest thoughts and articles.
love in the time of coronavirus
The very semiotic nature of the conventional dating app – be it Tinder, Bumble or Grindr – sets up partner potentials as swipeable commodities: users are displayed via quick-view profiles focusing on photographic appearance, with more detailed bio information only visible to those who care to click through past initial display pictures. Like a game, users swipe left to discard a partner potential, or swipe right to make a match, allowing for speedy efficiency in sifting through the endless sea of possibilities available through the app algorithm. The Covid-19 outbreak, however, brought this high-octane hook-up culture to a halt, as countries across the globe went into lockdown and dating app users were left with no option but to engage in more meaningful, prolonged communication with their online love potentials.