With 5+ years of experience in delivering strategic, creative, and innovation solutions across diverse categories, I specialise in crafting actionable insights rooted in semiotic analysis and cultural foresight.

In previous agency roles, I led high-impact projects for top global brands - including Tinder, Google, Dr. Martens, Diageo, Hearst, and Colpal - earning industry recognition through awards and conferences.

Being a ‘third culture kid’ (Cuban, British & Irish-American), and drawing from my academic grounding in Art History and Latin American Studies, I offer a rich, culturally nuanced approach. My experience across 20+ global markets equips me to help brands understand local nuances and adapt their strategies effectively.

Whether you're launching a new product, revitalising an existing brand, or expanding into new markets, I provide strategic guidance from concept to execution—or consultancy support tailored to your specific needs.