Where Fat and the Moon and Moon Juice have built their entire brands around the mystical allure and natural associations of this celestial body, others such as Fig + Yarrow, Crystal Cactus, and The ILUUM are bringing out moon-inspired products, including ‘Moon Mists‘, ‘Moon Oils‘, and ‘Moon Water Magic‘. Beyond the botanical sector, emergent cosmetic brands like Glossier and Sunday Riley have developed ‘Moisturising Moon Masks‘ and ‘Blue Moon Cleansing Balms‘. What is it about the Earth’s only natural satellite that is proving to be so culturally relevant for consumers? And what does the moon say about the products it’s inspiring?