thinking on culture, brands & design.

Explore my latest thoughts and articles.

Bridgerton & Beyond
Maria Victoria OHana Maria Victoria OHana

Bridgerton & Beyond

In an era of increasing social awareness, postcolonial narratives, and a cost-of-living crisis, British luxury can feel stuffy, rigid, and out of touch. The question for heritage brands is no longer how to uphold tradition – but how to reinvent it for a new generation. The answer might lie in the global success of Shonda Rhimes’s Netflix series, Bridgerton.

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dupes vs authenticity
Luxury, Fashion Maria Victoria OHana Luxury, Fashion Maria Victoria OHana

dupes vs authenticity

The rise of high-end dupes presents a unique challenge for premium and luxury brands. Social media feeds overflow with influencers flaunting designer knock-offs – from furniture and fashion, to tech cosmetics – blurring the lines between real and replica. For luxury brands, this presents a crisis of legitimacy.

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